Comments on: Don’t Be So Ugly http://happyburroblog.com/2007/05/10/dont-be-so-ugly/ Maximizing Organizational Performance Fri, 18 Jun 2010 02:23:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joe Raasch http://happyburroblog.com/2007/05/10/dont-be-so-ugly/comment-page-1/#comment-2122 Joe Raasch Tue, 15 May 2007 02:48:08 +0000 http://happyburroblog.com/?p=102#comment-2122 Hi Julie, The remote control is another design abomination that appears ruled by engineers. How many of those buttons do I use? Not enough considering the amount of plastics employed to bring me the grotesque control. Fewer buttons and a cool design, I'd buy that! Apple, Dyson, Minicooper - all show that design can be cheaper (or not more expensive) - and consumers will buy, buy, buy. Why don't more companies work in that direction? Hi Julie,

The remote control is another design abomination that appears ruled by engineers. How many of those buttons do I use? Not enough considering the amount of plastics employed to bring me the grotesque control. Fewer buttons and a cool design, I’d buy that!

Apple, Dyson, Minicooper – all show that design can be cheaper (or not more expensive) – and consumers will buy, buy, buy. Why don’t more companies work in that direction?

]]> By: julie fleischer http://happyburroblog.com/2007/05/10/dont-be-so-ugly/comment-page-1/#comment-2119 julie fleischer Tue, 15 May 2007 01:26:08 +0000 http://happyburroblog.com/?p=102#comment-2119 Amen! I struggled with when I worked at a design agency. For so many companies, the industrial design is handled by engineering in consort with manufacturing and it ends up being utilitarian at best and butt ugly at worst. For some reason, many companies, particularly in cpg, believe that attractive will drive the price too high, instead of looking at aesthetics as part of the value proposition. It amazes me that design is still viewed by so many to be out of scope vs. a basis for competitive advantage. I love the quote by Don Norman - to paraphrase, pretty things just work better!!! Amen! I struggled with when I worked at a design agency. For so many companies, the industrial design is handled by engineering in consort with manufacturing and it ends up being utilitarian at best and butt ugly at worst. For some reason, many companies, particularly in cpg, believe that attractive will drive the price too high, instead of looking at aesthetics as part of the value proposition. It amazes me that design is still viewed by so many to be out of scope vs. a basis for competitive advantage. I love the quote by Don Norman – to paraphrase, pretty things just work better!!!

]]> By: Joe Raasch http://happyburroblog.com/2007/05/10/dont-be-so-ugly/comment-page-1/#comment-1801 Joe Raasch Fri, 11 May 2007 15:24:02 +0000 http://happyburroblog.com/?p=102#comment-1801 "la classe non è acqua" right? I was thinking your comment was about economic class. I see it is more about class as in comportment or style. I agree. In America, the land of opportunity, of "individuals" we seem to have a penchant for wanting to be just different enough to be just like everybody else. “la classe non è acqua” right?

I was thinking your comment was about economic class. I see it is more about class as in comportment or style. I agree.

In America, the land of opportunity, of “individuals” we seem to have a penchant for wanting to be just different enough to be just like everybody else.

]]> By: Valeria Maltoni http://happyburroblog.com/2007/05/10/dont-be-so-ugly/comment-page-1/#comment-1789 Valeria Maltoni Fri, 11 May 2007 12:43:33 +0000 http://happyburroblog.com/?p=102#comment-1789 Class is not water. I cannot remember who this was attributed to, but it sounds right. And we go back to risk management. It is easier to create something marginally better, than it is to create something different. What if it stands out too much? Class is not water. I cannot remember who this was attributed to, but it sounds right. And we go back to risk management. It is easier to create something marginally better, than it is to create something different. What if it stands out too much?

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